Making a sale is for today, gaining a customer is for a lifetime.

Customers compound overtime, but a sale is short lived.

A sale might mean 5 dollars today, and another in two weeks.

But gaining a customer might look like 10 dollars today and another tomorrow.

A customer brings value to your business and provides key insights you need for
sharpening areas in your production and delivery.

Gaining a customer is a worthy goal.

Because who's better to tell you their stories and pain points than a loyal customer?

A sale gives you good insight too, but it’s hard to put your finger on the details when
it happens now and then.

It could mean word is going around and you’ve attracted some first time buyers.

But how can you turn some of those raw sales into valuable diamonds?

Simple. Apply pressure.

Pressure, with empathy and an opened mind.

This is where we engage with those that were courageous enough to part ways
with some of their earned income.

It’s an opportunity to offer an experience that starts fostering your brand in their minds.

Talk about life, talk about their journey, who are they, why are they here and how can your offer
solve a problem in their life?

That’s how you begin shifting your mindset from making a sale, to gaining a customer.

The upfront effort is an investment and understanding how branding influences the process can make
our work a lot easier.

Overtime, less effort is needed to attract and retain your customers.

Retention then leads to loyalty and suddenly what would have been a one-time sale
has now become a steady source of purpose and profits.